Strategic pharmaceutical marketing management in growth markets /
"India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical...
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| Format: | Book |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2023
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