Metaphor and persuasion in strategic communication : sustainable perspectives /
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book's theoretical and methodological grounding in metaphor allows f...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2018
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| Series: | Routledge studies in rhetoric and stylistics ;
15 |
| Subjects: |
Internet
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EBOOKS |
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