Fashion myths : a cultural critique /

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-good" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ide...

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Bibliographic Details
Main Author:	Meinhold, Roman (Author)
Other Authors:	Irons, John, 1942- (Translator), Irons, John (Translator)
Format:	Book
Language:	English German
Published:	Bielefeld : Transcript, 2013 Bielefeld : [2013], ©2013 Bielefeld : c2013 Bielefeld : [2013]
Series:	Cultural and media studies Kultur- und Medientheorie
Subjects:	Fashion > Philosophy Fashion > Sociological aspects Fashion Mode Philosophie Philosophy Soziologie Filosofie

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