Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-good" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ide...
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Other Authors: | , |
Format: | Book |
Language: | English German |
Published: |
Bielefeld :
Transcript,
2013
Bielefeld : [2013], ©2013 Bielefeld : c2013 Bielefeld : [2013] |
Series: | Cultural and media studies
Kultur- und Medientheorie |
Subjects: |
Internet
Stanford University
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GT521 .M45 2013 |
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