Marketing health services /

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Bibliographic Details
Main Author: Thomas, Richard K., 1944- (Author)
Format: Book
Language:English
Published: Chicago, Illinois : Chicago, Illinois : Health Administration Press ; Association of University Programs in Health Administration, Washington, DC [2020]
Chicago, Illinois : Washington, DC : Health Administration Press ; Association of University Programs in Health Administration, [2020]
Chicago, Illinois : Washington, DC : Health Administration Press : Association of University Programs in Health Administration, [2020]
Chicago, Illinois ; Washington, District of Columbia : [2020]
Edition:Fourth edition
Subjects:

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Stanford University

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Duke University

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