Marketing health services /
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Illinois : Chicago, Illinois :
Health Administration Press ; Association of University Programs in Health Administration, Washington, DC
[2020]
Chicago, Illinois : Washington, DC : Health Administration Press ; Association of University Programs in Health Administration, [2020] Chicago, Illinois : Washington, DC : Health Administration Press : Association of University Programs in Health Administration, [2020] Chicago, Illinois ; Washington, District of Columbia : [2020] |
| Edition: | Fourth edition |
| Subjects: |
Table of Contents:
- The Origin and Evolution of Healthcare Marketing
- Basic Marketing Concepts
- Marketing and the Healthcare Organization
- The Nature of Healthcare Markets
- Healthcare Consumers and Consumer Behavior
- Healthcare Products
- Factors in Health Services Utilization
- The Changing Environment for Healthcare Marketing
- Marketing Strategies
- Health Communication
- Traditional Marketing Techniques
- Contemporary Marketing Techniques
- Social Media and Healthcare Marketing
- Marketing Management
- Marketing Research
- Marketing Planning
- Marketing Data
- A Look Ahead