Social media and strategic communications /

"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices...

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Bibliographic Details
Other Authors:	Hendricks, John Allen, Noor Al-Deen, Hana S
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013
Subjects:	Digital communications > Social aspects Internet advertising Internet marketing Internet > Social aspects Online social networks Public relations Social media Advertising Business and Management Ethical & social aspects of IT Kundenmanagement Management Online-Marketing Popular culture SOCIAL SCIENCE / General SOCIAL SCIENCE / Media Studies SOCIAL SCIENCE / Popular Culture Social theory Society Soziale Software

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