Creative business : the making of addictive stories /

Bibliographic Details
Main Author:	Nero, Paul, 1917-
Other Authors:	Patel, Neeta
Format:	Book
Language:	English
Published:	Harlow : Financial Times Prentice Hall, 2003
Subjects:	Brand loyalty Relationship marketing

Holdings details from University of Chicago
Call Number:	HF5415.55.N47 2003

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