The Limits of rationality /

Prevailing economic theory presumes that agents act rationally when they make decisions, striving to maximize the efficient use of their resources. Psychology has repeatedly challenged the rational choice paradigm with persuasive evidence that people do not always make the optimal choice. Yet the pa...

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Bibliographic Details
Corporate Author: De Gruyter
Other Authors: Cook, Karen S, Cook, Karen S. (Editor, http://id.loc.gov/vocabulary/relators/edt), Levi, Margaret (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Book
Language:English
Published: Chicago : University of Chicago Press, 1990
Chicago : [2008]
Chicago : 1990
Subjects:

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Duke University

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Call Number: ISIL:US-NCD