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|a Andrew, Brendan,
|e author
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|a Bank of America Corporation :
|b losing public Interest /
|c Brendan Andrew, Matthew High, James S. O'Rourke
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|a London :
|b SAGE Publications Ltd,
|c 2017
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|a 1 online resource :
|b illustrations
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|a text
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|a Originally published in Andrew, B., High, M., & ORourke, J. S. (2012). Bank of America Corporation: Losing public interest. 12-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
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|a Restricted for use by site license
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|a Bank of America experienced significant backlash in late 2009 regarding excessively high credit card interest rates and overwhelming late fees. This backlash came in the form of YouTube videos and a "debtors revolt" started by a former customer, Ann Minch. Jackie Ramos, a former customer service employee, garnered public sentiment for her plea against Bank of America. Bank of America's brand image was being tarnished in the public arena and they were forced to develop a comprehensive corporate communication strategy to restore public trust
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|a Banks and banking
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|a Brand loyalty
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|a Consumer satisfaction
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|a Banks and banking
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|a Brand loyalty
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