Advertising in the broadcast and cable media /

Advertising in the broadcast and cable media /

Bibliographic Details
Main Author: Heighton, Elizabeth J
Corporate Author: John W. Hartman Center for Sales, Advertising & Marketing History
Other Authors: Cunningham, Don R
Format: Book
Language:English
Published: Belmont, Calif. : Wadsworth Pub. Co., c1984
Belmont, Calif. : [1984]
Edition:2nd ed
Series:Wadsworth series in mass communication
Subjects:
Broadcast advertising
Cable television advertising
Publicité radiodiffusée
Publicité télévisée (Télédistribution)

Internet

Duke University

Holdings details from Duke University
Call Number: HF6146.B74 H44 1984

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: HF6146.B74 H44 1984

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