Sports sponsorship and branding : global perspectives and emerging trends /

Sports sponsorship and branding : global perspectives and emerging trends /

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Bibliographic Details
Corporate Author: Taylor & Francis eBooks
Other Authors: Leng, Ho Keat, 1971- (Editor), Zhang, James J. (Editor)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2024
Series:World Association for Sport Management series
Subjects:
Branding (Marketing)
Sports sponsorship
Sports > Marketing
Parrainage sportif
Stratégie de marque
branding

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