Revenue management with flexible products : models and methods for the broadcasting industry /

Revenue management with flexible products : models and methods for the broadcasting industry /

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""Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze revenue management (RM) problems with flexible products and RM in broadcasting companies. The imp...

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Bibliographic Details
Main Authors: Müller-Bungart, Michael, Müller-Bungart, Michael
Format: Book
Language:English
Published: New York : Springer, 2007
Series:Lecture notes in economics and mathematical systems ; 596
Lecture notes in economics and mathematical systems ; 596.
Subjects:
Broadcasting
Revenue management
Radiodiffusion
Rentabilité > Gestion
Affaires
Economie de l'entreprise
Science économique
TECHNOLOGY & ENGINEERING > Radio
broadcasting
bedrijfsvoering
bedrijfswetenschap
economics
economie
management science
management
marketing
operationeel onderzoek
operations research
Management studies, Business Administration, Organizational Science (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economics (General)
Economie (algemeen)
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