Revenue management with flexible products : models and methods for the broadcasting industry /

""Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze revenue management (RM) problems with flexible products and RM in broadcasting companies. The imp...

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Bibliographic Details
Main Authors: Müller-Bungart, Michael, Müller-Bungart, Michael
Format: Book
Language:English
Published: New York : Springer, 2007
Series:Lecture notes in economics and mathematical systems ; 596
Lecture notes in economics and mathematical systems ; 596.
Subjects:
Table of Contents:
  • Front Matter; Defining Revenue Management; Capacity Control and Overbooking; Recent Advances in Revenue Management; Evaluating Revenue Management Techniques: Instance Generation; Simulation of Stochastic Demand Data Streams; Revenue Management in Broadcasting Companies; Conclusion; Back Matter