Toilet cult in Bollywood : marketing Toto in India /
A century-old Japanese company, TOTO Ltd is the world's largest manufacturer of toilets. Its brand has become a household name in Japan, and its sanitary wares are admired globally. Targeting well-off consumers, the company has positioned its products as everyday luxuries. Known for constant te...
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| Format: | Book |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2019
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| Series: | SAGE Knowledge Cases.
SAGE Knowledge. Cases SAGE research methods. Cases |
| Subjects: |