Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism /

"Drawing on cutting-edge research in the neurosciences, Wired for Survival illuminates the surprising security implications of rapid change in the emerging economies and develop practical, technically sound ways to face the challenge of global change."--Jacket

Bibliographic Details
Main Author:	Polski, Margaret M
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : FT Press, 2008 Upper Saddle River, N.J. : [2009], ©2009 Upper Saddle River, N.J. : c2009 Upper Saddle River, N.J. : ©2009 Upper Saddle River, N.J. : [2009]
Subjects:	Consumers' preferences Decision making Decision-making Economics > Psychological aspects Rational choice theory Social choice Decision Making

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