Reminiscences of William Benton,

Reminiscences of William Benton,

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Family background, schooling in Minnesota and Montana; Carleton College, Yale University; National Cash Register Co.; advertising agencies, Lord & Thomas, Batten Company, Benton & Bowles, 1929-1936; new techniques of consumer research, General Foods accounts; vice president, University of Ch...

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Bibliographic Details
Other Authors: Keylor, William R., 1944-
Format: Kit
Language:English
Subjects:
Benton, William, > 1900-1973 > Interviews
Bowles, Chester, > 1901-1986
McCarthy, Joseph, > 1908-1957
United States > Congress. > Senate.
United States > Department of State.
University of Chicago
Advertising agencies
Educators > Interviews
Executives > Interviews
Government executives > United States > Interviews
Legislators > United States > Interviews
United States > Politics and government > 1945-1989
Interviews
Oral histories (literary works)

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Columbia University

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