The cost-effectiveness of military advertising : evidence from 2002-2004 /
This briefing examines the Services' advertising expenditures for the 2002-2004 time period and quantifies their impact on active-duty enlistments. Consistent with past research, the study concludes that advertising was very cost-effective at generating enlistments during the 2002-2004 period....
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica, CA :
Rand,
2009
|
| Series: | Documented briefing (Rand Corporation)
|
| Subjects: |