The Four P's product and pricing / Pt. 1 :
Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P's, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided...
| Corporate Authors: | , , , |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2005], c1998
|
| Series: | Standard deviants core curriculum Marketing.
|
| Subjects: |