Preference structure measurement : conjoint analysis and related techniques : a guide for designing and interpreting conjoint studies /
| Corporate Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Chicago, Ill.] :
American Marketing Association,
c2000
|
| Edition: | 2nd ed |
| Series: | [Marketing research techniques series
Marketing research techniques series |
| Subjects: |