Ambush marketing and the mega-event monopoly : how laws are abused to protect commercial rights to major sporting events /
This is the first book to focus critically on the legitimacy of legal responses to ambush marketing. It comprehensively examines recent sports mega-events and the special laws which combat ambushing. The approach of the book is novel. It does not blindly accept often-touted truisms regarding the ill...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
The Hague, The Netherlands :
T. M. C. Asser Press,
c2012
The Hague, The Netherlands : T.M.C. Asser Press, ©2012 |
| Series: | Asser international sports law series
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| Subjects: |
Internet
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