Questionnaire design : how to plan, structure, and write survey material for effective market research /

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire De...

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Bibliographic Details
Main Author:	Brace, Ian, 1949-
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2004 London ; Sterling, VA : c2004
Series:	Market research in practice series Market research in practice series
Subjects:	Market surveys > Methodology Questionnaires > Methodology Marketing > methods Surveys and Questionnaires CD-ROMs CD-ROM

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Yale University

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Call Number:	HF5415.3 .B683X 2004 (LC)

University of Chicago

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Call Number:	HF5415.3.B683 2004

Harvard University

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Call Number:	HF5415.3 .B683 2004

Brown University

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Call Number:	HF5415.3 .B683 2004