The Boeing Company : a branding campaign meets terrorism /
Boeing, the worlds largest aerospace company, was in the midst of a successful branding campaign when disaster struck. Four Boeing jets were hijacked in the 9/11 terrorist attacks on the United States. The attacks provided shocking views of Boeing planes striking the World Trade Center, and created...
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |