Designing brand identity : a complete guide to creating, building, and maintaining strong brands /
"Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vi...
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Bibliographic Details
| Main Author: |
Wheeler, Alina |
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| Format: | Book
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| Language: | English |
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| Published: |
Hoboken, NJ :
John Wiley,
[2003], ©2003
Hoboken, NJ :
c2003
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| Subjects: |
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