Routledge handbook of sports sponsorship : successful strategies /
The Routledge of Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through the post-event analysis, this book offers an authoritative refe...
| Main Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English French |
| Published: |
London ; New York :
Routledge,
2007
London ; New York : 2007 |
| Subjects: |
Internet
University of Chicago
| Call Number: |
XXK3702 .F47 2007 |
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Harvard University
| Call Number: |
K3702 .F47 2007 |
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Cornell University
| Call Number: |
K3702 .F47x 2007 |
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University of Pennsylvania
| Call Number: |
K3702 .F47 2007 |
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