Fashion promotion : building a brand through marketing and communication /
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and...
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Format: | Book |
Language: | English |
Published: |
London :
Bloomsbury Visual Arts : Bloomsbury Publishing (UK),
2021
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Edition: | Second edition |
Series: | Basics fashion management
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Subjects: |