Selecting, evaluating, and updating prospects in direct mail marketing /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
[Ithaca, N.Y.] :
Institute for Research in Marketing : Cornell University, Johnson Graduate School of Management,
[1994]
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| Series: | Working paper series (Johnson Graduate School of Management (Cornell University)) ;
no. 94-01 |
| Subjects: |