Selecting, evaluating, and updating prospects in direct mail marketing /
Main Author: | Rao, Vithala R |
---|---|
Corporate Author: | Marketing Science Institute |
Other Authors: | Steckel, Joel H |
Format: | Book |
Language: | English |
Published: |
[Ithaca, N.Y.] :
Institute for Research in Marketing : Cornell University, Johnson Graduate School of Management,
[1994]
|
Series: | Working paper series (Johnson Graduate School of Management (Cornell University)) ;
no. 94-01 |
Subjects: |
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