Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper /

Bibliographic Details
Main Author: Rao, Vithala R
Corporate Author: Marketing Science Institute
Other Authors: Steckel, Joel H
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, c1994
Series:Report (Marketing Science Institute) ; no. 94-121
Subjects:

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Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HF5415.2.M37 no.94-121