Supermarket buyer evaluations of hypothetical new products : an empirical analysis /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Ithaca, NY] :
Cornell University, Johnson Graduate School of Management,
[1992]
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| Series: | Working paper series (Johnson Graduate School of Management (Cornell University)) ;
92-06 |
| Subjects: |