Supermarket buyer evaluations of hypothetical new products : an empirical analysis /
Main Author: | Rao, Vithala R |
---|---|
Other Authors: | Hawkes, Gerard F, McLaughlin, Edward W (Edward William) |
Format: | Book |
Language: | English |
Published: |
[Ithaca, NY] :
Cornell University, Johnson Graduate School of Management,
[1992]
|
Series: | Working paper series (Johnson Graduate School of Management (Cornell University)) ;
92-06 |
Subjects: |
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